Study Marketing

at the largest university in Cyprus
by number of students

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BBA in Marketing

Duration
4 years

Qualification Awarded
Bachelor of Business Administration in Marketing

Language
English (1st and 2nd year courses offered also in Greek)

Mode of Study
Full-time or Part-time

  • The 1st undergraduate Marketing programme in Cyprus accredited by the (UK) Chartered Institute of Marketing
  • Chartered Institute of Marketing (UK) Graduate Gateway, with CIM exemptions

  • Chartered Institute of Marketing (UK) University Partner

  • Accredited by the Cyprus Advertising Agencies Association

  • Strong ties with industry through collaboration with local & international businesses

  • Faculty with an extensive research record and publications in international scientific journals and participation in conferences

Marketing is among the most rapidly growing disciplines of businesses and not-for-profit organizations, in their effort to communicate better with customers and the public, to build their brand image, and to expand their markets and sales. Due to its rapidly evolving character, the demand for and employment of competent graduates is increasing and the professional and managerial prospects of marketing graduates are evident and most positive.

The Marketing programme provides students a comprehensive, all-round education in marketing management, by blending high-level academic education with professional knowledge. It enables students to acquire practicable marketing competencies, teaching them how to apply these in real-life marketing operations, while developing critical thinking on marketing theory and approaches.

Program courses such as Social Media Marketing, E-Marketing, Brand Marketing, Services Marketing and Consumer Behaviour equip students with knowledge and skills to pursue careers in multiple fields, including General Marketing, Branding, Social Media, Advertising, Digital Marketing, Market Research, Business Development, Customer Relationships, Public Relations and many more.

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Career Prospects

Marketing graduates can pursue careers in practically every industry and sector, including services, manufacturing, technology, construction, arts, sports and politics; and/or create their own organisation in any area of their liking. A career in Marketing is versatile, fast moving, innovative and creative and constitutes a profession with long-term rewards, opportunities to work in diverse roles, companies and countries, and to connect with people. Our Marketing graduates are currently employed in established companies holding positions such as Marketing Executives/Managers, Social and Digital Media Managers, Advertising Executives and Key Account Managers, Research Executives and Brand Officers, among others.

What Our Students Say

“If you’re looking for a good investment, you’ll find it at UNIC. I was equipped with the tools to enrich my knowledge and develop my skillset, both in and outside the classroom. I had the best experiences in a friendly, professional environment. This is an institution that cares for its students. We received necessary information and assistance on all issues, from choosing our course-load, to pursuing job opportunities.”
Stelios Italos, Marketing, Class of 2018

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