Marketing is among the most rapidly growing disciplines of businesses and not-for-profit organizations, in their effort to communicate better with customers and the public, to build their brand image, and to expand their markets and sales. Due to its rapidly evolving character, the demand for and employment of competent graduates is increasing and the professional and managerial prospects of marketing graduates are evident and most positive.
The Marketing programme provides students a comprehensive, all-round education in marketing management, by blending high-level academic education with professional knowledge. It enables students to acquire practicable marketing competencies, teaching them how to apply these in real-life marketing operations, while developing critical thinking on marketing theory and approaches.
Program courses such as Social Media Marketing, E-Marketing, Brand Marketing, Services Marketing and Consumer Behaviour equip students with knowledge and skills to pursue careers in multiple fields, including General Marketing, Branding, Social Media, Advertising, Digital Marketing, Market Research, Business Development, Customer Relationships, Public Relations and many more.